Why start a blog

This summer I decided to enhance my outdoor living area (aka deck) with a cooking center. I decided on Viking's outdoor appliances. So I spent the last three weeks trying to do as much research as possible. My first stop...Google. Other than the Viking company site most of the hits were from the likes of nextag, pricegrabber, mysimon, and about 100 other "store fronts". I just could not find any individual who wrote about their experience with the Viking products. I was both surprised and frustrated. Either no one had taken the time to review the product or SEO had buried anything useful to me. I asked my friend Dean what he thought. He said that people who purchase this quality of product don't have the time or desire to write about their experiences. And that was the tipping point.